Trella: Load Tracking
A seamless load cycle management experience.
In order to optimise our community's logistics operations and unlock supply chain opportunities that will save time and money, Trella introduced the Control Tower (CT); A product/service that encompasses traceability and disruption management for shippers and carriers throughout the load cycle.
MY ROLE
Responsible for the discovery and design (including prototyping & user testing).
context
Trella is a trucking marketplace that removes the trucking hassle by connecting shippers with qualified carriers to move and manage loads seamlessly.
THE PROBLEM
To offer a seamless load cycle experience, we needed to support Trella's internal Control Tower (CT) team with load management tools that provide end-to-end visibility, highlight disruptions and reduce manual touchpoints.
With CT team members managing multiple loads simultaneously, we needed to enhance our Ops Portal to show them everything they needed to see at the right time, while making sure the team remained as efficient as possible.
end-to-end visibility
The problems we're trying to solve can be grouped under three following categories:
REDUNDANT TOUCHPOINTS
Tracking shipments through a huge network of different shippers, carriers and truck drivers is very complicated. Consequently, each entity in the logistics network conducts redundant tracking phone calls each day to know the shipment status.
DELAY IDENTIFICATION
Supply chains can’t afford to be blindsided by disruptive events, and in the trucking industry, these issues are inevitable. One of the most common issues shippers and carriers face is delay identification. In attempts to overcome this issue, entities set manual workflows such as regular check-ins through emails or phone calls to detect delays during a shipment and take the necessary actions to resolve them. However, many delays still go unnoticed.
DISRUPTION/RISK MANAGEMENT
Disruption encompasses any event happening during a shipment lifecycle that could lead to inefficiencies or failure to meet targets. Shipments usually face different types of risks as they move from one location to another, hindering growth for both shippers and carriers. These issues include carriers rejecting shipments, late deliveries, theft, accidents and lapses in communication.
Psst! Try hovering.
The timeline is broken down into three key elements:
The Progress Bar
Multiple bars mapped as trip segments that fill depending on load progress
The Milestones
Circles with icons that map out to destinations (Guide)
The Disruptions
Faded icons below the timeline that show trip events such as engine-off, route deviations, etc...
