Trella Load Tracking Thumbnail

Trella: Load Tracking

Internal Tools

A seamless load cycle management experience.

In order to optimise our community's logistics operations and unlock supply chain opportunities that will save time and money, Trella introduced the Control Tower (CT); A product/service that encompasses traceability and disruption management for shippers and carriers throughout the load cycle.


Responsible for the discovery and design (including prototyping & user testing).


Trella is a trucking marketplace that removes the trucking hassle by connecting shippers with qualified carriers to move and manage loads seamlessly.


To offer a seamless load cycle experience, we needed to support Trella's internal Control Tower (CT) team with load management tools that provide end-to-end visibility, highlight disruptions and reduce manual touchpoints.

With CT team members managing multiple loads simultaneously, we needed to enhance our Ops Portal to show them everything they needed to see at the right time, while making sure the team remained as efficient as possible.

end-to-end visibility

The problems we're trying to solve can be grouped under three following categories:


Tracking shipments through a huge network of different shippers, carriers and truck drivers is very complicated. Consequently, each entity in the logistics network conducts redundant tracking phone calls each day to know the shipment status.


Supply chains can’t afford to be blindsided by disruptive events, and in the trucking industry, these issues are inevitable. One of the most common issues shippers and carriers face is delay identification. In attempts to overcome this issue, entities set manual workflows such as regular check-ins through emails or phone calls to detect delays during a shipment and take the necessary actions to resolve them. However, many delays still go unnoticed.


Disruption encompasses any event happening during a shipment lifecycle that could lead to inefficiencies or failure to meet targets. Shipments usually face different types of risks as they move from one location to another, hindering growth for both shippers and carriers. These issues include carriers rejecting shipments, late deliveries, theft, accidents and lapses in communication.

The Breakdown
Ops Portal Shipment Details
Shipment Details
The new tracking tool would exist as a section within the Ops Portal's Shipment Details page. Ensuring all load information is easily accessible.
Map Section
The tracking sections starts with the pickup and drop-off locations marked on a live map, showing the driver's current location. The top left corner also informs agents of whether the driver is being tracked via the mobile app or an installed GPS device.
Tracking Timeline
Tracking Timeline Segment
Tracking Timeline IncidentTracking Timeline Incident
Tracking Timeline MilestoneTracking Timeline Tooltip
Tracking Timeline Tooltip
Tracking Timeline IncidentTracking Timeline Tooltip
Tracking Timeline MilestoneTracking Timeline Tooltip
Tracking Timeline Segment
Tracking Timeline MilestoneTracking Timeline Tooltip

Psst! Try hovering.

We wanted to introduce a new component where agents could instantly see the shipment's progress and discover delays/disruptions. The goal was to visualize all this information in a simple format that required minimal effort to comprehend.

The timeline is broken down into three key elements:
The Progress Bar
Multiple bars mapped as trip segments that fill depending on load progress

The Milestones
Circles with icons that map out to destinations (Guide)

The Disruptions
Faded icons below the timeline that show trip events such as engine-off, route deviations, etc...
Tracking Details
Full Load Summary
The timeline is followed by the tracking details section, which provides control tower agents with detailed information about ETAs, Arrival times and Loading/Off-Loading durations.
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