Trella: Load Tracking

PRODUCT design

A seamless load cycle management experience.

Trella is a technology platform that removes the trucking hassle by connecting shippers with qualified carriers to move and manage loads seamlessly.

In order to optimise our community's logitistics operations and unlock supply chain opportunities that will save time and money, Trella introduced the Control Tower (CT); A product/service that encompasses traceability and disruption management for shippers and carriers throughout the load cycle.

the challenge

To offer a seamless load cycle experience, we needed to support our Control Tower (CT) team with load management tools that provide end-to-end visibility, highlight disruptions and reduce manual touchpoints.

With CT team members managing multiple loads simultaneously, we needed to enhance our Ops Portal to show them everything they needed to see at the right time, while making sure the team remained as efficient as possible.

end-to-end visibility

The problems we're trying to solve can be grouped under three following categories:

redundant touchpoints

Tracking shipments through a huge network of different shippers, carriers and truck drivers is very complicated. Consequently, each entity in the logistics network conducts redundant tracking phone calls each day to know the shipment status.

delay identification

Supply chains can’t afford to be blindsided by disruptive events, and in the trucking industry, these issues are inevitable. One of the most common issues shippers and carriers face is delay identification. In attempts to overcome this issue, entities set manual workflows such as regular check-ins through emails or phone calls to detect delays during a shipment and take the necessary actions to resolve them. However, many delays still go unnoticed.

Disruption/Risk Management

Disruption encompasses any event happening during a shipment lifecycle that could lead to inefficiencies or failure to meet targets. Shipments usually face different types of risks as they move from one location to another, hindering growth for both shippers and carriers. These issues include carriers rejectionting shipments, late deliveries, theft, accidents and lapses in communication.

The Breakdown

Shipment Details

The new tracking tool would exist as a section within the Ops Portal's Shipment Details page. Ensuring all load information is easily accessible.

Map

The tracking sections starts with the pickup and drop-off locations marked on a live map, showing the driver's current location. The top left corner also informs agents of whether the driver is being tracked via the mobile app or an installed GPS device.

Timeline

Psst! Try hovering.

We wanted to introduce a new component where agents could instantly see the shipment's progress and discover delays/disruptions. The goal was to visualize all this information in a simple format that required minimal effort to comprehend.

The timeline is broken down into three key elements:
1) The Progress Bar
Multiple bars mapped as trip segments that fill depending on load progress
2) The Milestones
Circles with icons that map out to destinations (Guide)
3) The Disruptions
Faded icons below the timeline that show trip events such as engine-off, route deviations, etc...

Tracking Details

The timeline is followed by the tracking details section, which provides control tower agents with detailed information about ETAs, Arrival times and Loading/Off-Loading durations.

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